Advance Financial Digital Design
In a collaborative effort with the Director of Digital Acquisitions, I designed 15 landing pages for individual state campaigns, a separate landing page the coincided with social media pages, as well as a new email template that brought CTA's higher up the page and promoted opportunities for engaging visuals and headlines.
Left: Updated email template (desktop & mobile) | Right: Selection of state landing pages
Advance Financial Social Media Graphics
Being the only other designated designer besides my Creative Director, I had a hand in providing graphics for many different efforts on our marketing team including support for our social media efforts. Each month, I churned out numerous images for our social pages, brand and recruitment. Most of these were meant to be engaging and fun without directly promoting products, so there was plenty of opportunity to be expressive and fun.
1. Cyber Monday | 2. National Cookie Day | 3. Ugly Sweater Day | 4. Happy 1st Day of Winter
1. National Chocolate Day | 2. National Sandwich Day | 3. Pearl Harbor Remembrance Day | 4. Philanthropy Day
Icons for favorite holiday movie poll: Elf, A Christmas Story, Charlie Brown Christmas, The Grinch, The Nightmare Before Christmas
As a part of building out content for our blog and social pages, our copywriter researched statistics behind major life events that caught people off guard financially and how to plan accordingly. I was given the copy, a selection of images, and asked to refine this into a a more visually appealing infographics to post on the company site and socials. All of the illustrations are original work with the exception of the people because we already had those vectors.
Left: Back-to-School Expenses | Right: Unexpected Life Expenses
