A sophisticated customer deserves a sophisticated logotype. The supplier of Ambiente’s “our meat” chose a typographic puzzle that visually entangles the already complicated name (“Ameat”). To all but the typography buffs the ascetic design only subtly suggests – an antiseptic purity of a cutting room, a capitalized A as a mark of quality, a "juicy" traditional serif with a delicate sausage-shaped brackets, all in a lard pink with the side of blue-black.