D-Parts
Brand Identity
D-Parts is a service that allows you to request an online quote for your car checkup in a simple and quick way. A completely innovative tool that facilitates the customer's experience in purchasing the kit for the checkup of his vehicle, offering accessories and spare parts of the best brands.
For D-Parts we have designed a dynamic and lively brand that could be in contrast with competitors on the market and appear modern and current. All the elements, starting from the brand that links its name to an iconic symbol of the world of cars and mechanics like the wrench, are designed to appear solid and robust to convey to users a sense of reliability and safety.
Color Palette
The color palette chosen for the coordinated image of D-Parts gives a nod to the already consolidated identity of the Di Martino group (Project Owner Company), adapting to the world of engines, with fresh, eye-catching shades that are in step with the times. The institutional font chosen for D-Parts is a sans serif character that, with its rounded yet sharp geometries, gives the project a strong and reliable appearance.
