5K Branding

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  • Families In Transition (F.I.T.) is a program operating within a local school district that helps students facing homelessness. This client wanted to start an annual 5K walk to fundraise for F.I.T. and requested a bright and bold look. 
     
    To showcase both the family and urban elements, I designed a “little world” theme. The vibrant green was chosen to represent both spring and renewal for the children benefitting from the 5K. The bright colors and whimisical design were propular with the participants, especially children.