Friendly & Minimal Materials for Potential Visitors.
One of the main problems large organizations, especially churches, face is getting someone through the front doors that first time. When this downtown church decided to reach out to a new nearby suburb, they knew they wanted something warm, welcoming and minimal.
Churches often default to either overly formal or outdated language. I decided to keep things simple and casual with language you might say to your neighbor. I chose two trendy, but friendly colors and a clean font to round out the overall feel. The church and I both agreed this neighborhood should only be canvased once to avoid the backlash many churches face by bombarding people with mailers, flyers, etc. Once people visited the church, they were sent a packet with materials tailored to their interests in the branded 10x13 envelope.
The response to this project was overwhelmingly positive. People enjoyed the informal wording and colors. The minimal design also stood out from other churches that were canvasing the area.
