BM Daniel is the custom display typeface developed specifically for Baemin Vietnam, Vietnam’s boldest food delivery brand.
BM Daniel was designed with the Vietnamese alphabet in mind. In order to accommodate the brands larger than life personality, the typeface squeezes diacritics within a set cap-height, allowing the characters to stack and headlines to shout, without disrupting readability.
The result is a set of characters that are so full of personality, the typeface alone is the visual identity for the Baemin brand.
Typography development: Kia Tasbihgou
