The Beach2Bush Campaign is all about looking, feeling and being fantastic wherever the African sun shines. A SS20 Crystal Birch hat is that special accessory within your Summer repertoire that you need to add a sprinkling of ‘je ne sais quoi’ to your blazing inner 'holi-lolz' persona.This summer, whether you are living la Vida Fabulous whilst sipping a spritzer in the fresh salty spray of the Atlantic or bashing the Bundus whilst taming your wildly catty friends - one thing is 100% certain, you are going to have to look the part.
But, hey, who said big bodies of water or the bushveld are for everyone? With this collection, we’re still giving a naughty nod to all our glamorous ladies-of-city-life-leisure (the in-betweeners), who’s jungles are home to hose-pipe snakes and backyard beaches are filled with inflatable flamingo’s. This Sizzling Summer Collection is captured through quirk-alicious beach2bush (and in-between) persona’s, each living the African dream in their own natural habitat.
Poolside Patricia is staying cool at the pool by keeping herself fiercely hydrated
Garden Goddess is mischievously uprooting gnomes and pruning her neighbours fruits
Bush Babe is channelling her wild side and even managed to rescue us all from a raging veld fire fiasco
Beach Bimbo is doing some next-level reflecting, making her turn into the silver, sparkly diamond she really is.
Catch them all this Summer throwing some ultra shade in the roasting rays of the African sun.
Postcard Set
Creative Direction, Art Direction & Design: Blood, Sweat + Polony
Milliner: Crystal Birch
Milliner: Crystal Birch
Photography: Kleinjan Groenewald
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