Brand development for The White Room
“A term used to describe the white blindness experienced by a skier when making epic turns in deep, fresh, light powder. The skier's vision is completely obscured from snow kicked up by the skis, appearing as if he were inside a white room.” Source: urbandictionary.com
Every skiers/snowboarders ultimate goal is the white room experience, to create a logo representing this very moment in abstract way, it is a biggest challenge to me. Me and my clients did few rounds of design ideas exchange, finally both of us agreed with this shape, using three irregular rectangles to create a “W” shape, the initial of White room, it's also inspired from three white wall.
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