Brand refresh for Body Awakening
Body Awakening is a premium, food-based supplement company founded in 2012. The former logo is decent and minimal, but forgettable. In the current market, flooded by competitors, the former logo did not stand out. My mission in designing the new logo was not only to make the logo “pop” but also to make the logo instantly recognisable. The current logo stands out in a crowd. I used only geometric shapes to compose the logo; the outer circle implies protecting our bodies, and the inner circle implies the mind and soul connection to the body. In the logo text, I used two tick symbols to create a “W.” Most people recognize check marks as positive, so the check marks suggest that this company and product is good for your overall health.
Body Awakening is a premium, food-based supplement company founded in 2012. The former logo is decent and minimal, but forgettable. In the current market, flooded by competitors, the former logo did not stand out. My mission in designing the new logo was not only to make the logo “pop” but also to make the logo instantly recognisable. The current logo stands out in a crowd. I used only geometric shapes to compose the logo; the outer circle implies protecting our bodies, and the inner circle implies the mind and soul connection to the body. In the logo text, I used two tick symbols to create a “W.” Most people recognize check marks as positive, so the check marks suggest that this company and product is good for your overall health.
"Ultimate freedom lies within a healthy, happy body and mind."
The momentum behind the brand.
Unlimited creativity ways to play around with the logo,
to create different festival posts on Facebook.
Before and After
The new logo have a way better brand image that easily memorable.
Thanks for watching!
