Create a new set of marketing visuals promoting Hong Kong as a premier investment location and to strengthen the Government’s effort in attracting and securing inward direct investment.

For InvestHK’s main marketing visual, which is used across majority of their main marketing materials, the iconic Hong Kong skyline is re-imagined and juxtaposed against one single object that ties everything together as a key feature.

In the case of the main visual, a minimalistic and larger-than-life silk material is used to surround the Hong Kong buildings, representative of the Belt & Road Initiative that is a key advantage of setting up or expanding your business to Hong Kong.

A bold red colour was dominantly and consistently used throughout InvesHK’s previous marketing materials. The overall colour palette, in addition to the typography and paper material used, seemed dated after several years and not in line with InvestHK’s current marketing plans. Other marketing materials (such as sector and country-specific brochures) lacked consistency in the design direction and style.

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