Crispy vegetable snacks’ design
Knorr is a world-famous brand in the seasoning category.
In May 2019, Knorr decided to expand its product portfolio and, responding to the demands of the growing vegetable snacks market, released an unusual product – Crispy vegetable snacks from beets, carrots and turnips.
To develop a new product packaging design it was necessary to communicate that the product is natural, healthy and eco-friendly.
To evoke an impression of lightness and naturalness, our creative team chose to use watercolor graphics. Handwritten font for claims conveys friendliness and tells about the product’s useful properties.
A simple graphic image of the tractor conveys clear communication: "From the garden directly into the pack." This image translates the message that the Russian supplier himself plants seeds, grows, collects, cooks and packs vegetables that are used for the snacks.
