Sambal Takeout Packaging

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  • Sambal is a (fictitious) Peranakan cuisine concept takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it. Think a spicy, Asian Pommes Frites (the Belgian fry place in St. Marks in Manhattan).
     
    The takeout packaging puts the focus on the sambal.
  • Each box is stamped with the logo after it is filled with food. To open the box and get to your meal, symbolically break the seal!
  • The subdued exterior hides a CRAZY VIBRANT INTERIOR! The swirly pattern that frames the sauce container is inspired by a Peranakan surname lantern I found during the research phase. It is meant to suggest smoke and heat.
  • Prototyping took... a while.