Red Jacket Orchards is a farm in upstate NY that produces pure, high quality fruit and juices. They pride themselves on selling drinks that contain only fruit, without any of the stabilising chemicals you find in store-bought juice.

 

This pure, raw quality is the basis of the rebranding and packaging: a logo reduced to elemental forms, clean labels, and sampler packaging that is a sheet of unbleached paperboard with diecuts, meant to be a crystal goblet to the jams within.

 

This JAMergency sampler makes it easier for consumers to fall in love with a range of different jams without committing to any one.