JELLYFISH
Cosmetics & Beauty
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09/2019
JELLYFISH Cosmetics & Beauty is a conceptual skincare brand inspired by natural ingredients, eco-friendly packaging, and ethical sourcing. JELLYFISH combines these into a unique and sophisticated product line designed for transformative results. Each batch of products is hand-made, formulated using sustainably sourced ingredients, and conscious of its effect on the environment and marine life.
The Design
To show the various ways the logotype may be applied to a product line, the design pulls inspiration from the ocean, simplistic and dynamic packaging, and a developed color palette and aesthetic that reflects the organic nature of the brand. Researched elements, such as sustainable packaging, was brought into mind during the design process. The continuation of the fluid jellyfish lines is a repetitive motif throughout to serve as a reminder of the brand and the oceanic inspiration behind each product.
Clean Beauty. Clean Skin.
JELLYFISH strives to bring the best ingredients possible by creating effective skincare that is safe for skin and the environment. Biotechnology allows our products to be formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde, and fragrance. All ingredients are vegan and cruelty free.
