UpRoot
Plant-Based Food Truck
Branding & Illustration
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03/2020
UpRoot is a conceptual plant-based food truck inspired by the organic shapes of fruits and vegetables, and the vibrancy and colorful flavor possibilities within the vegan cuisine. This branding, logo, and illustration project represents a variety of restaurant collateral, such as menus, apparel, food packaging, and social media, that show the versatility of the palette and pattern.
