VisitMałopolska
Here's our 30-second animation to promote an application of the Lesser Poland Tourist Information system.
With the new app, it's easier to find your way through the most picturesque parts of the Lesser Poland region.
Despite simplified backgrounds, it is easy to recognize which sites are depicted. Try to guess for yourself which of the images show Cracow's Main Square, Wieliczka Salt Mine or the bike road on Dunajec riverside. App was designed for tourists, so it just HAD to feel summerish. We've therefore designed the scenes in warm, sunny colors. As a result, the whole thing melts like ice cream on hot August nights.
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Since we love to make things harder for us (and better for our clients), we couldn't resist and made some scenes in cel animation. Plus added a little 3D. By 'little' we mean the whole biker. Yup, the guy on the bike is in 3D.
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Result?
Good vibrations from the project, client's satisfaction, our high fives. And everyone lived happily ever after.
T H A N K S F O R W A T C H I N G !
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art direction & animation
Rafał Blecharz
copywriting
Maria Pawlikowska
key illustration
Ludmiła Kaczmarek
storyboard
Ewa Ciałowicz
illustration
Ilona Rybak
sfx
Studio Praga
production manager
Mikołaj Błoński
