In a collaboration with E21 agency, we produced this image to promote Massey Ferguson's Fuse Technology Service. Our goal was to create a dinamic and realistic visual starting from scratch, fully crafted in CGI. The only exception was some background mountains added in post production. Down below you can see some production steps. Enjoy!
Director: Cássio Braga
Client Manager: Mariene Braga
Producers: Vinicius Klein, Jéssica Fonseca and Lívia Gregory
Concept Art: Felipe Capra
3D: Ismael Ramos and Daniel Trindade
Lookdev: Ismael Ramos, Fagner Nogueira, Jefferson Dall’Est and Luan Pinto
Post Production: Aline Freitas and Daniel Zimmer
AGENCY
Creative Director: Daniel Ramos
Art Directors: Guilherme Kuhn and Roberto Filho
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