Nesquik - Quicky

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Quicky’s got an all-new look.

One of the world’s most nostalgic, beloved mascots has been completely reimagined. Thanks to an invite from London-based FutureBrand and Nestlé, we here at Miagui were given the responsibility to bring a new, three-dimensional version of an iconic character fully to life.

In addition to Quicky’s bold new 3D visual evolution, his behaviors and attitudes have changed a bit as well. Quicky has taken on an even more strategic role for Nesquik and their packaging, social media, and advertising the world over.

From now on the new Quicky will be globally implemented on all Nesquik fronts, bringing together

their visual presence that’s additionally reinforced by updated branding.

Before processing the images on CGI, multiple studies are realized

in search of dynamic actions to reinforce the character's traits.

Creative Director: Cássio Braga
Animation Director: Carlos Kulpa

Creative Supervisor: Greg Kickow and Marco Sesterhenn

Concept: Ricardo Amaral and João Azevedo

Storyreel: Ricardo Amaral
3D and Lookdev: Ismael Ramos (supervisor), Miguel Alves Giffu, Matheus Abraham Alves,

João Paulo Crestani, André Kikumoto and Guilherme Moura Santos
Riggin: Flavio Castello, Leonardo Cadaval, Henrique Ribeiro and Felipe Gimenes

Animation: João Schuler and Abner Cirelli

Post Production (Still): Bruno Closs (supervisor), Ricardo Oya, Daniel Zimmer and Fernando Rohde

Post Production (Animation): Bruno Wotroba (supervisor), Daniel Zimmer and Pauline Oliveira
Technical Supervisor: Pedro Fumegalli
Motion Capture: Luise Robaski Gregory

Project Manager: Alana Camboim

Client Manager: Wellinton Ribeiro, Daniela Sostisso, Ana Laurentiz, Alice Quadros and Karina Jacques

Client: Nestlé

Agency: FutureBrand London