JBL 'Request Timeline'
Television / Online Video
To launch the JBL Link speaker with Google Assistant, we tapped into JBL’s rich history of smart sound - plus the human truth that people have been been requesting music with voice commands for decades. This campaign launched the Link across the globe.
Agency: Havas Worldwide, New York
Role: Creative Director
Original Music / Case
For the campaign we licensed two existing tracks - Salt n’ Peppa’s “Shoop” and DJ Kaskade’s “Fun.” But for the Woodstock and studio scene, we created original tracks that convinced viewers these songs always existed as well.
Original Song / Music Video
Release / Activation
