Volkswagen 'Soccer Fatigue Sensor'
Branded Content
To promote VW's Fatigue Sensor, we used Brazil's most popular sport: soccer. Whenever a player was worn-out and ready to rest, the fatigue sensor icon would appear over the player, indicating that he was too tired to continue playing. In addition, as the icon followed a player across the field, the live TV game commentator would call out that the player was tired and ready to be benched. This stunt aired in Brazil during the British FA Cup and Italian Serie A League games.
Agency: AlmapBBDO, São Paulo
Role: Art Director
