Sascha Piltz's profile

Antarctica Subzero 'Not even me?'

Antarctica 'Not even me?'

Television / Digital

In Brazil, it's illegal to show people drinking beer in television commercials. We used the law in our favor to create a fun, unique brand relaunch campaign for Antartica beer that left consumers thirsty for more.

Agency: AlmapBBDO, São Paulo
Role: Art Director
Online Video / Skip Ad

The main character from our campaign urged viewers to skip the pre-roll ad as fast as possible, because he couldn't drink a beer until someone skipped it and he was out of sight. 
Antarctica Subzero 'Not even me?'
Published:

Antarctica Subzero 'Not even me?'

In Brazil it is not allowed to show people drinking beer in television commercials. Having this limitation we used the law to make a fun and uniq Read More

Published: