Pharus Bright Design's profileEstefan Richter's profileHenrique Lucio's profileLuca Bacchiocchi's profileCarol Ohashi's profileJade Aiello's profileCaio Reis's profileJulia Volonakis Gontier's profileCris Inoue's profileLeopoldo Leal's profile+8

Leão™

Multiple Owners
•
Illustrator
Branding
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package



LEÃO

Reinventing Leão™, one of the most beloved Brazilian brands established in 1901, in light of a new strategy to build a complete portfolio of infusions which reveals the Natural of Brazil. 

Following a process of familiarisation with the story of Leão™ through a visit to the production farm, which documented the agricultural process and the tradition of quality the brand carries, the visual rebranding was developed afterwards taking inspiration from its vast infusion portfolio, enriching the process of creation due to the rich collage of colours, flavours, cutouts and demographic.

Client: Coca-Cola Brasil





graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package

@pharusdesign / pharus.com​​​​​​​
graphic design Packaging drinking bevarage visual identity branding Coca-Cola coke tea package
Leão™
Published:
Pharus Bright Design's profileEstefan Richter's profileHenrique Lucio's profileLuca Bacchiocchi's profileCarol Ohashi's profileJade Aiello's profileCaio Reis's profileJulia Volonakis Gontier's profileCris Inoue's profileLeopoldo Leal's profile+8
Multiple Owners

Owners

Pharus Bright Design's profile
São Paulo, Brazil
Estefan Richter's profile
Amsterdam, Netherlands
Henrique Lucio's profile
São Paulo, Brazil
Luca Bacchiocchi's profile
São Paulo, Brazil
Carol Ohashi's profile
São Paulo, Brazil
Jade Aiello's profile
Amsterdam, Netherlands
Caio Reis's profile
São Paulo, Brazil
Julia Volonakis Gontier's profile
São Paulo, Brazil
Cris Inoue's profile
São Paulo, Brazil
Leopoldo Leal's profile
São Paulo, Brazil

Leão™

Following a process of familiarization with the story of Leão, a centenary brand, through a visit to the raw material farm, which documented the Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives