All it was took a few rejected client tee designs and the want to start my own brand was off and running. At it's core I simply wanted Alrightok (one word, no space!) to embrace the mobile billboards that t-shirts are. Over the past 3 years i've slowly tried to build this initial spark of inspiration into a fully fleshed out brand, meanwhile still working full time in the design industry. It's growth is slow, but preferable, as I continue making what I feel works for me and the brand's long term life.