Corona – Losing Blue
In Mexico plastic pollution has reached critical levels with many beaches now consumed with waste. Working with marine biologists and environmental institutions we determined the pollution levels of beaches around the country. We then used this data to influence and disrupt the familiar design of our can. The more polluted a beach was, the less blue was shown on that can. Can's were distributed around the country raising awareness of local pollution levels. All cans displayed the message - The more plastic you use, the more ocean we lose.
This campaign received a Cannes Design Lion shortlist.
This campaign received a Cannes Design Lion shortlist.
