Fringe Festival Melbourne
Fringe Festival Melbourne – Rebrand

We created a new brand platform and visual identity that Melbourne Fringe could refresh year on year. Everything is Art *for 2.5 weeks talks to the diversity of the Fringe program, while celebrating the festival as an art takeover of Melbourne. The festival's diversity became the basis for creating a bold design language, allowing for a unifying aesthetic with endless layout possibilities. We then rolled out a campaign for 2017, working with the Fringe performers to capture the energy, curiosity and fun inherent to Melbourne Fringe.

The campaign was awarded a D&AD Pencil for branding.
Campaign Case Study
Fringe Festival Melbourne
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Fringe Festival Melbourne

Fringe Festival Melbourne rebrand
69
777
5
Published: