Volkswagen • The People's Film
The People's Film

60 years ago the first New Zealand made Volkswagen rolled off the line in Otahuhu, Auckland. To celebrate this we asked New Zealander's to help us make a commemorative film. We reignited a latent love for the brand as we received over 18 hours of footage and countless photos that we cleverly edited into 60 seconds.

This project received a bronze lion at Cannes . 
Watch the film
Watch the case study
As a thank you, everyone that submitted content received a commemorative book with a page devoted to them.
Volkswagen • The People's Film
14
200
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Published:

Volkswagen • The People's Film

A crowd sourced commemorative film to celebrate 60 years of Volkswagen in New Zealand.
14
200
0
Published:

Creative Fields