Maine Made Furniture Co. is a team of experienced woodworkers and cabinetmakers who build and sell furniture from Wilton, Maine. They came to my partners at Grafton Studio to level up their brand and their website, aiming to communicate their story and to fulfill orders online.

We started by creating a fresh logo, which could be used as a brand seal on the furniture itself. Next up, we planned out their website, creating an intuitive e-commerce experience, while also giving emphasis to their brand story and to their talented team. Finally, we brought it all together, designing a website with the new logo front and center, and using their rich photography to sell the quality of their craftsmanship.