To introduce the new member of the HR-V family in Brazil, Honda invited us to create a new film presenting the HR-V Touring 2020 and its new features. Our goal was to develop a narrative introducing the new model to the lineup in a bold and dinamic way. As usual, all digitally handcrafted in CGI. Hope you like it.
Client: Honda (Rodrigo Leite)
Director: Cássio Braga
Client Manager: Mariana Graeff and Cristina Frank
Producers: Diego Moreira Batista, Lívia Gregory and Jéssica Fonseca
Animation: Carlos Kulpa (Director), Jefferson Dall'est and Everton Rodrigues
3D modeling: Jefferson Dall'est
Art Direction and Storyboard: Cássio Braga and Marcello Akira
Script: Cássio Braga and Eduardo Pandolfo
Motion Graphics: Maurício Canterle
FX: Matheus Abraham Alves and Douglas Liell
Lookdev/Lighting: Jefferson Dall'est and Matheus Abraham Alves
Composition: Aline Freitas, Maurício Canterle, Douglas Liell, Rafael Pagini and Fernando Rohde
Color: Aline Freitas, Rafael Pagini and Fernando Rohde
Editing: Carlos Kulpa and Everton Rodrigues
Soundtrack/Sound Design: Croacia
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