BRIEF: Redesign the packaging for Disposable Razor meant to sell in retail for Bombay Shaving Company.

BACKGROUND:​​​​​​​ Based on the large disposable razor market in India and absence of a quality razor Bombay Shaving Company decided to launch disposable razor. It was a new step for an digital first company. Due to low sales and feedback from customers and retailers, we decided to redesign the packaging to suit retail and boost sales.