Break The Stereotypes
BRIEF: To create a social campaign on International Men’s Day. The topic was sentitive and had to dealt with sensibly.
CONCEPT: After a thorough brainstorming thinking of all possible meanings, we decided to use the occasion to not just empathize with men but also promote equality.
COPY: This campaign was based heavily on copy. We chose most common lines used to stereotype men and visually showed the alternative.
OVERALL LOOK & FEEL: It was a simple layout focusing on mainly text. We used reference of teacher using red pen to check notebooks of students.
Concept: Abhey Singh
Graphic Design: Abhey Singh
Copywriter: Ajay Soni, Joann Mathews, Abhey Singh
