Friendship Day Campaign
BRIEF: To create a campaign for increase in engagement and brand value on the occasion of World Friendship day.
APPROACH: We decided to create a campaign combining the popular culture around friendship and brand of Bombay Shaving Company.
CONCEPT: After brainstorming with larger team we thought of using popular movies and TV shows based on friendship and connecting it to the product combos we had at Bombay Shaving Company.
REFERENCES: Selection of references of friendship from popular stories was crucial. We decided to choose one Bollywood film and two western TV shows which most of our audience connected with.
COPY: In addition to creating titles playing on the original media, we also added popular theme song and dialogues.
OVERALL LOOK & FEEL: With a minimal colorful layout, it incorporated elements from comics and movie-posters.
Concept: Abhey Singh, Nimisha
Graphic Design: Abhey Singh
Copywriter: Rajat
