Our team at ASUS Design Center designed the ROG 2019 Computex exhibition. To create an immersive experience, the design features a variety of surface materials and LED treatments. The sleek geometry echoes the visual language of ROG and gaming technology. The exhibition's open floor plan provides for optimal visitor interaction with products. 

Each year ROG designs and builds a fresh installation for the Computex event. The crystal contours refract light from projection mapping for a sleek effect. A triangular screen below displays supplemental motion graphics.

Angular features align with the primary visual element of ROG: the ROG Slash. A floor to ceiling LED exterior wall overlaps three large interior screens. These features secure the ROG exhibition to stand out from the competition.

The motion graphics designed for the LED displays follow the ROG visual language. The use of vibrant colors and glitch effects reflect the cyberpunk aesthetic of ROG. Variants of the ROG logo flicker across the screen for an energetic visual experience.

We wanted to provide a way for ROG fans to experience first hand our vision of a true gamer room. Neon lights and ROG products decorate the ROG Gamer Room to create the ultimate battle station. Visitors can hang out and play their favorite games on top-of-the-line PCs and displays.

The Gaming Lifestyle area showcased ROG branded clothing, accessories, and peripherals. It was important to use standard lighting to show the quality of each product. The display concealed the light without ruining the surrounding atmosphere.