At ASUS, we sought to establish a distinctive sonic identity, leveraging the power of the audio landscape to foster a deeper connection with our customers and strengthen our brand presence.
The ASUS Sonic Brand encapsulates four primary attributes - innovative, modern, precise, and human-centric. These elements are translated into a unique sonic language, using the ASUS chord as the foundation. Each layer of sound represents an attribute of the ASUS Brand DNA, which can be extracted and utilized across various brand touchpoints. The ASUS brand music tracks, an array of long-form compositions, build upon the sonic logo's distinct melody, ensuring coherence between the brand's musical expressions. The ASUS Sonic Brand guidelines offer a comprehensive framework for quickly and consistently applying sonic assets across diverse contexts, from creating new Brand Music to implementing the ASUS Jingle.
The ASUS Sonic Brand transcends traditional branding by harnessing the power of sound to effectively communicate our brand to our target audience, heighten brand awareness during business expansion, and fortify the emotional bond we share with our customers.
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Motion design and sonic branding
by ASUS Design Center
