The Art of Progress // Audi
A virtual art exhibition for the Audi A8
The Audi A8 is the most exclusive Audi. It is a masterpiece of craftsmanship. For that reason we showcased the design and the technological features of the A8 in a virtual art exhibition. Each innovation and its advantage was visualised in a sculptural installation.
The art exhibition did both explaining the features of the Audi A8 and positioning the car as the ultimative masterpiece of technology. To produce the visuals we used a combination of CGI and real photography in two galleries in Hamburg and Düsseldorf.
The result was microsite and a limited edition art book titled ‘The Art of Progress’, which was sent to selected Audi clients to stir up their anticipation for the new Audi A8.
CREDITS
Executive Creative Director: Diether Kerner
Creative Director: Simon Jasper Philipp
Art Director: Nicolas Winkelmann
Photographer: Jan Steinhilber
Agency: Philipp und Keuntje
Executive Creative Director: Diether Kerner
Creative Director: Simon Jasper Philipp
Art Director: Nicolas Winkelmann
Photographer: Jan Steinhilber
Agency: Philipp und Keuntje
