Audi // Test Drive Cube
831
52
1
Add to Collection
About

About

For the launch of the new Audi A8 we developed the Audi Test Drive Cube. It’s a unique device – which we sent to the exclusive Audi A8 target gro… Read More
For the launch of the new Audi A8 we developed the Audi Test Drive Cube. It’s a unique device – which we sent to the exclusive Audi A8 target group. One push and the countdown starts. In the background – a GPS signal is transmitted and the Audi A8 is sent to the customer within 90 minutes. For a 24h test drive. POSITION: Creative Director/Art Director Read Less
Published:
For the launch of the new Audi A8 we developed the Audi Test Drive Cube. It’s a unique device – which we sent to the exclusive Audi A8 target group.
 
One push and the countdown starts. In the background – a GPS signal is transmitted and the Audi A8 is sent to the customer within 90 minutes. For a 24h test drive.
 

AWARDS
Cannes Lions 2014: 2 Silver Lions
Eurobest 2014: 3x Gold, 1x Silver, 2x Bronze
ADC Germany 2014: 1x Gold, 3x Bronze, 1x Merit
ADC of Europe 2014: 3x Silver, 1x Merit
Clio Awards 2014: 1x Gold, 1x Silver
London International Awards 2014: 1x Gold, 1x Bronze
New York Festivals 2014: 2x Silver, 1x Bronze

One Show 2014: Merit
 
CREDITS
Executive Creative Direction: Diether Kerner
Creative Direction: Simon Jasper Philipp
Art Direction: Nic Winkelmann, Simon Jasper Philipp
Copy: Tobias Schröder, Adrienne Tonner
Design : Nic Winkelmann, Simon Jasper Philipp, Arndt von Hoff
Production : Nerd Industries, Cross Marketing Produktion GmbH
Film Production : Markenfilm Crossing GmbH
Photographer : Daniel Wolcke
Agency: Philipp und Keuntje