State of the Art // HypoVereinbank
An exhibition that explains the innovations of a bank in a simple way.
An exhibition that explains the innovations of a bank in a simple way.
HypoVereinsbank is one of Germany’s largest and most innovative banks. But most of the 14.000 employees don’t know much about the most interesting but very complex products. We wanted to explain them what’s behind the innovations and make them proud to be part of the HypoVereinsbank team.
We translated the complicated details of the bank products into funny stories and surprised the employees with a quirky exhibition in the HypoVereinsbank headquarter in Munich.
With numerous bizarre exhibits we aroused the curiosity of the employees. Each object was the starting point for a (completely fictitious) story about the invention of the product. The stories were accessible via mobile audio guide, a brochure and videos in the HVB intranet.
The result: 14.000 employees had a better understanding for the most complex banking products and were conviced to work one of the most innovative banks in the market.
The result: 14.000 employees had a better understanding for the most complex banking products and were conviced to work one of the most innovative banks in the market.
CREATIVE CREDITS
Executive Creative Directors: Fabian Freese, Christian Kroll
Creative Directors: Simon Jasper Philipp, Heiko Notter
Art Directors: Simon Jasper Philipp, Senjel Gazibara, Birte Rössner
Copywriters: Lorenz Ritter, Gerrit Steffen
Graphic Designers: Birte Rössner, Katharina Weretycki
Online Art Director: Marina Veselova
Production Exhibition: Stephan Gerlach, Liganova
Film Production: Christopher Tychsen, Rachel Hoffmann
Photographer/DOP: Alexander Hildenberg
Film Edit/Post: Alexander Hildenberg, Christian Hilfinger, Falko Tilgner
Agency: Kolle Rebbe, Hamburg
Executive Creative Directors: Fabian Freese, Christian Kroll
Creative Directors: Simon Jasper Philipp, Heiko Notter
Art Directors: Simon Jasper Philipp, Senjel Gazibara, Birte Rössner
Copywriters: Lorenz Ritter, Gerrit Steffen
Graphic Designers: Birte Rössner, Katharina Weretycki
Online Art Director: Marina Veselova
Production Exhibition: Stephan Gerlach, Liganova
Film Production: Christopher Tychsen, Rachel Hoffmann
Photographer/DOP: Alexander Hildenberg
Film Edit/Post: Alexander Hildenberg, Christian Hilfinger, Falko Tilgner
Agency: Kolle Rebbe, Hamburg
AWARDS
ADC Germany 2018: Bronze
Die Klappe (PR): Silver
ADC Germany 2018: Bronze
Die Klappe (PR): Silver
