Darius Exports | Branding

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Darius — Export company needed a quality recheck on their design system.

Project: Identity Design

Year: 2019

Role: Art Direction & Design

Tasks: Brand Identity Design / Branding

Darius is an Indian company dedicated to export, manufacture and marketing of food products. Since the beginning, it has pursued a single purpose: to ensure the quality of all its products, from production to delivery. Through a new name and the development of a new visual identity, we worked together with them so that quality is reflected not only in their products and service, but also in their brand.

Our focus was to help Darius position themselves as an established company financial institutions would trust - without excessive rigidness, or on the other hand, without too much playfulness. Exploring more possible design routes with the client, we ended up with a clean and timeless look completed with a combination of bright and pastel colors, distinctive typography and minimalist branding.