Cartub — A carwash company rooted in Kerala. Giving an identity from naming to visualizing.
Project: Naming and Identity Design
Year: 2018
Role: Art Direction & Design
Tasks: Brand Name / Brand Identity Design / Branding / Copy
Year: 2018
Role: Art Direction & Design
Tasks: Brand Name / Brand Identity Design / Branding / Copy
My task in this creative partnership with Cartub to create a visual identity from the ground up. From initial strategic positioning, and to campaign propositions. Visually, I developed a unique logotype with a stand out font drawn inspired by the typeface "Run".
I developed a system of brand marques in different stages.
The brand encapsulates the playful adventurous and energetic personality of Cartub.
I developed a system of brand marques in different stages.
The brand encapsulates the playful adventurous and energetic personality of Cartub.
