Trade Show Interactive Panels and Promotions
Over the years, Astellas had received positive reviews by nuclear cardiologists for the print case studies they had developed. Therefore, it was decided that several new case studies be brought to life by creating virtual patient videos and embedding them into an interactive framework that the nuclear cardiologists could interact with. Symptoms and diagnostics were presented, then questions asked and answered to help them suggest the proper course of treatment. A virtual nurse helped guide the nuclear cardiologists through the process.
In order to pique curiosity and drive traffic to the booth to interact with the case study panels, a promotional campaign revolving around a "Mystery Case" was developed. Print and online materials were developed and provided medical clues in order to help the nuclear cardiologists recommend proper patient management for the "Mystery Patient." Clues were given out in a program ad, hotel room drops, direct mail, online, on a meterboard at the conference, and through the company's Twitter feed. Enhanced interactive clues were incorporated through a QR code and special web pages.
Over the years, Astellas had received positive reviews by nuclear cardiologists for the print case studies they had developed. Therefore, it was decided that several new case studies be brought to life by creating virtual patient videos and embedding them into an interactive framework that the nuclear cardiologists could interact with. Symptoms and diagnostics were presented, then questions asked and answered to help them suggest the proper course of treatment. A virtual nurse helped guide the nuclear cardiologists through the process.
In order to pique curiosity and drive traffic to the booth to interact with the case study panels, a promotional campaign revolving around a "Mystery Case" was developed. Print and online materials were developed and provided medical clues in order to help the nuclear cardiologists recommend proper patient management for the "Mystery Patient." Clues were given out in a program ad, hotel room drops, direct mail, online, on a meterboard at the conference, and through the company's Twitter feed. Enhanced interactive clues were incorporated through a QR code and special web pages.
Global Awards Finalist in Integrated Physician Campaign category.
Interactive Touch Screen Case Study Panel Menu
Interactive Touch Screen Case Study Panel
Interactive Touch Screen Case Study Panel
Print Promotions Containing Various Clues to Drive Traffic
to Interactive Case Study Panels at Trade Show Booth
to Interactive Case Study Panels at Trade Show Booth
Program Ad
Meter Board with QR Code to Drive Traffic to Online Video Clue
2D Echo Video displayed on Mobile Phone After Scanning QR Code
Direct Mail Invitation Components
Direct Mail Invitation
Direct Mail Invitation (Mystery Patient Polaroid, Inside)
Direct Mail Invitation
Direct Mail Invitation
Hotel Room Promotional Clue
Hotel Room Door Drop
Print Promotion Drives Audience to Video Clips of Patient Angiograms on the Web
Video Clips of Patient Angiograms on the Web
Hotel Room Door Drop 2
Hotel Room Door Drop 2
Hotel Room Door Drop 2
Registration Website
Registration Website
By dragging the mouse over the fingerprint, the user gets another clue
By dragging the mouse over the fingerprint, the user gets another clue
Email Confirmation
Promotional Banner Ads
