TCL IFA 2019 BERLIN
1840 sq.m. of detailed exhibition space design. One of the biggest projects at IFA show 2019 combining different product groups in a single architectural brand space
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1666af81913841.5d0d62cdf1ad7.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4da6c181913841.5d0d62cdeffe3.jpg)
Overall design is based on a contrast of white and black.
The long surrounding white band with red logos is classical for the TCL booth design solutions
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de548181913841.5d0d62cdf15ae.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2ec95181913841.5d889c2190eb8.jpg)
Special semi-closed area to demonstrate the benefits of using TCL screens in the home cinema scenario
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/910d1e81913841.5d0d62cdf0440.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b225f881913841.5d0d62cdf095a.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/51f64481913841.5d0d62cdefce5.jpg)
Under the TCL brand roof such mobile solutions brands as Alcatel and Blackberry found their place in the highlighted area at the very beginning of the visitor's journey
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dcba4b81913841.5d88af006eb7e.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc388681913841.5d88af006e646.jpg)
Not less important task was to demonstrate the main features and benefits of TCL washing machines and fridges using the world best and advanced technologies
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5d257a81913841.5d0d62cdf24f5.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/928b6581913841.5d0d62cdf0247.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/590cfd81913841.5d0d62cdf0c75.jpg)
The third topic of the booth activities and product displays was the smart home area, where all TCL devices were connected into the single net of the simultaneously working products
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/baed5181913841.5d0d62cdef959.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63433781913841.5d0d62cdef1af.jpg)
Creating design solutions for the smart home area requires good skills in interior design and a perfect integration of the TCL products into the specific situation
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a40ec481913841.5d0d62cdf291e.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b997ae81913841.5d0d62cdf1186.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/50126781913841.5d0d62cdf13c2.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0930ff81913841.5d0d62cdf2b17.jpg)
Central element of the booth was the space where all highlighted TCL products were collected in a focus area, supported with lighting circles and huge hanged led screens
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fcd0381913841.5d0d62cdf21e1.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e4379781913841.5d0d62cdf1eec.jpg)
Overview of the zoning at TCL IFA project
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bf1d881913841.5d889c219151c.jpg)
At the very beginning of the design process four different design solutions were proposed
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e96f7881913841.5d88aefd536cc.jpg)
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With the great support of our partner Chinese designers the graphic design solutions and interiors of the meeting rooms were made in an extremely short time frames.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/073ba881913841.5d88aeff36320.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/051fa281913841.5d88aeff37435.jpg)
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Product wall graphic solutions
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0a535f81913841.5d88aeff973ad.jpg)
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Some textures used in the project design
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d0f5d081913841.5d88af00001a8.jpg)
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![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ed66581913841.5d88af006def8.jpg)
![tcl IFA ifa 2019 tv Washing machine fridge Electronics consumer electronics ces booth design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64720981913841.5d88af006f266.jpg)