Launch show design and media content design was done for unveiling show of the New Cadillac Lyriq at Shanghai 2021 Auto Show
The Cadillac Lyriq launch concept project was developed for Ideapolis agency, London and was used at the Cadillac booth at Shanghai Auto show produced and designed by Encore Advertising Agency
The conceptual project includes the complete scenario of the launch, conceptual motion graphics design, movements of the screens and lighting elements on the ceiling and the concept for the background music
Additional thanks to Andrey Istomin, who developed the conceptual motion graphics for the screens
