KTM BICYCLES CONCEPTUAL STORE DESIGN
That's just the first experience to work with retail design for bicycles.
Balanced on dark and contrast orange colours, darkness and light..
Every bike was specially designed for KTM brand using their current models design and my own imagination. Each 3d model of the bike staffed with profesionally made equipment such as shifters, forks, pedals and systems.
So finally each bike weights around 1.000.0000 polys
Wide range of sketches and hand painted style pictures were made for a final package of the design images
Some of them were made from renderings, some from 3d max screenshots, some were made in the very beginning with markters and ballpen.
Four separated light-box platforms display the high performance bicycles of the well knowen Austrian bike producer. Each platform has its own theme susch as road bikes, speed bikes, mountain bikes and city bikes.
The idea of decorative image of the store came from the KTM brand bicycles design and its simply recognizable color combination.
So entire area was immersed into the darkness and then four highlighted podiums and bright orange pillars covered with glass panels appear.
It was absolutely exciting experience to design such kind of retail project for such original and unique brand as KTM is.
In upcoming dates I would also present the Exhibition booth design for KTM Bicycles brand. It would care some nice general idea. At the moment doesn't know which exactly : )