Communication Objective
This visual identity consisting of a logo, ident and animated intro video advertises the content and tone of the fictional channel ‘mood‘. It is an art & design channel with different sections to EXPLORE, UNDERSTAND & CREATE art and design. The channel should address younger designers & artists and will, among other things, show tutorials and analyse art & design.
The chosen key words for the brand identity are avantgarde, inspiring, artsy, sophisticated, modern and playful.
It should create the idea of an art and design universe that will be explored throughout the channel.
The chosen key words for the brand identity are avantgarde, inspiring, artsy, sophisticated, modern and playful.
It should create the idea of an art and design universe that will be explored throughout the channel.
Creation Process
This project was created through a very intense research process including benchmarking, visual research and analysis, moodboards, sketches and (digital) experiments. The pre-production process consisting of thumbnailing, scripts, A/V scripts, storyboards and animatics visualised first ideas and helped to identify weak points and improvement possibilities.
The challenge was that the created identity uses only basic shapes and lines to build up anything in order to create the illusion of an art and design universe.
All assets have been created with Adobe Illustrator and Photoshop and animated in Adobe After Effects and are underlined by self-created music matching the movements.
