Anke Dietrich's profile
The Journey to Happiness
The Journey to Happiness

The social campaign ‘The Journey to Happiness’ explores several solutions based on my 
research into the achievement of happiness. It addresses anyone who wants to improve their 
quality of life. I defined the six factors Goals, Mind-Body, Leisure Time, Creativity, Social Interaction 
and Adventure as routes to happiness. 

The campaign consists of billboards, a landing page, posters, a publication, an interactive Adshel poster and 'The Happiness Kit' to get the user actively involved. The kit consists of motivational postcards, keychains and a game inspiring people to spend time more meaningfully, by consciously incorporating the six factors into their daily lives using activity cards. 

Addressing the topic’s abstraction, the design experiments mainly with type and the circle, the 
shape most associated with optimism. The campaign expresses a vibrant and emotive visual 
language through an arresting and unique combination of traditional Letterpress with textures derived
 from Risograph printing. The motion graphics, the opportunity for interaction and innovative, 
engaging ideas create a meaningful outcome which informs and also actively contributes to the 
audience’s happiness through the format.

The Journey to Happiness
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The Journey to Happiness

3
39
0
Published: