Job To Be Done:
1. Make Fanta the catalyst for fun in South and East African markets.
2. Drive business growth by getting more teenagers to buy and drink Fanta.
The Campaign
In a world where teens are expected to perform, conform and get involved we've forgotten the basic human need to have fun.
There is FREEDOM to choose, but PRESSURE to choose the right thing.
Are you choosing something because it's fun or because you feel obligated to choose it?
Team
Art Director: Robyn Phillips & Tarryn Prior
Copywriter: Monde Mtsi & Devaksha Vallabhjee
Creative Director: Melissa Attree
Executive Creative Director: Nicholas Wittenberg
