/packaging
Bellavista Alma Non Dosato
Introducing the new Grande Cuvée Non Dosato Bellavista. The purest side of Franciacorta.
CLIENT
Like many Italian wine companies, Bellavista found its origins in the vision of one person. It was in 1977 that a businessman by the name of Vittorio Moretti decided that he would make Franciacorta the home of a brand new wine company. Bellavista proposes a timeless style and class, the fruit of a simple approach and artisanal attention to even the smallest detail.
ASSIGNMENT
Franciacorta DOCG Grande Cuvée Alma Non Dosato, a new wine emerges from the collaboration between Francesca Moretti and Mattia Vezzola, Bellavista’s long-standing chief enologist. A Franciacorta that expresses a contemporary version of “zero dosage”, a cuvée realized with mostly chardonnay grapes, accompanied by 10% pinot nero.
SOLUTION
The new image of Alma Non Dosato is linear, clean and minimal, with contemporary, striking graphics. The eye is immediately captured by an intense persian green, a color that is suspended in time, transmitting elegance and a young yet refined character. An abstract cipher emerges delicately: four circles that, starting from the center, extend out into the surrounding space, brushing against and drawing into this harmonious movement the bellavista logo. A new symbol whose roots reach down into the brand’s identity, reinterpreting it in a contemporary and modern key.
PROCESS
The new image responds in its aesthetic choices, to the fresh, immediate, contemporary taste of wine, so as to create a sensory link between the essence of the product and the harmony of the form.
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Creative Director: Davide Mosconi
Designer: Davide Mosconi
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YEAR / 2019
