Marie Holdaway's profile

Style Guide for Website

Marie Holdaway
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STYLE GUIDE FOR WEBSITE–THE OLD COOKBOOK
Timeline. 2 weeks
Type of work. Client
Client. Foodforge, The Old Cookbook
 
Challenge.
I was approached by the client to develop a style guide for his website that showcased authentic and homemade recipes handed down from generation to generation. The client was wanting a style that was simple, clean, easy to use and represented a homemade feel.
 
Solution.
I analyzed old, classic cookbooks and online cooking websites and looked at what worked for them and what didn’t. I developed 3-4 different concepts that each were clean, simple and legible with touches of homemade and authentic feels.
 
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide watercolor Layout Design hierarchy hand-render recipe Authentic cookbook
Style Guide for Website
Published:
Marie Holdaway's profile

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Marie Holdaway's profile
Auckland, New Zealand

Style Guide for Website

Challenge. I was approached by the client to develop a style guide for his website that showcased authentic and homemade recipes handed down from Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives