IT’S TIME TO APPRECIATE BEAUTY, AROUND AND INSIDE US FOR OUR FIRST COLLABORATION WITH THE ITALIAN BRAND DOPPELGÄNGER IN OCCASION OF THE 
#IBI19 ROMA (International tennis ATP tournament in Rome).


CONCEPT​​​​​​​
Italians have an innate sense of beauty, they know how to match colours and fabrics, they can express taste and style. Around the world, you can recognize one by the way they dress. Our desire is to spread this tradition of beauty everywhere, and at the Internazionali di Roma this must be unequivocally clear.
 

To combine men's fashion with sports, we recall a timeless and iconic gesture: 
jumping over a tennis net, a symbol of athletism, sportsmanship and style. 

The key visual is born from the history of this gesture and it expresses contemporary aesthetics, not necessarily loyal to trends often too excessive to be compatible with the value of elegance. Doppelgänger model jumps confidently, with a classy look free of compromises.


KEY VISUAL

THE BILLBOARD
Via Condotti, Rome

Via Condotti is a beautiful street of Rome that begins at the foot of the Spanish and contains the greatest number of Rome-based Italian fashion retailers, equivalent to Milan's Via Montenapoleone, Paris' Rue du Faubourg-Saint-Honoré and London's Bond Street.


Credits:
Client: Doppelgänger
Art direction: Noruwei
Photographer: Marco Girolami
Post Production: Noruwei
Production: Noruwei & MM Productions

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Doppelgänger - 2019 Internazionali BNL d'Italia
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Doppelgänger - 2019 Internazionali BNL d'Italia

13
108
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Published:

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