Appleton Estate presents:
A SUNNY HISTORY
We are proud to share our first collaboration with the talented artist Taj Francis Tenfold
for the Spiritheque Digital campaign 🌈 🦄 ✌🏻
Enjoy the illustrations created from a place where the azure Caribbean Sea kisses the lush green landscape bathed
in golden sunshine with the most resilient people in the world!
The history of rum is the history of Jamaica,
and it all began way back in the 17th century when sugar cane cuttings were brought to Jamaica
and flourished on the estates. Looking much like huge blades of grass, these plants found the soil fertile,
and were soon used to make sweet sweet sugar using the labour of enslaved Africans
who showed their innovativeness, resilience and creativity when they discovered how to use
the by-products of sugar manufacturing to make rum.
This technique has been honed and crafted over the years to become the expression of golden perfection that it is today.
As the times changed Appleton Estate continued, as passionate as ever.
Appleton is the first brand to appoint a female Master Blender, the talented Joy Spence
who is still hard at work creating her magnificent blends!
All the artworks are illustrated by Taj Francis Tenfold, written by Bryan Levandowski
Client: Campari Group S.p.a.
Creative Agency: + Wunderman - Production: Noruwei Studio