TD Bank Human Behind the Number
Creative highlighting career performances such as career high steals per game, points per game or franchise records.
Image 1: Still graphic proof of concept sent to partner for approval and used as a template to build final graphics with video inclusion.
Image 2: Final graphic output published on Celtics-owned social media channels.
The Pursuit presented by New Balance
Instagram Story extension of "The Pursuit" platform presented by New Balance. A series of stylized photos with text overlays previewing the upcoming game.
Gameday Analytics presented by GE
GE Gameday Analytics post from a February home game versus the Detroit Pistons.
Quoteworthy presented by Arbella Insurance
Quick hitting, in the moment, quote driven graphics/videos produced to fulfill Arbella Insurance's Quoteworthy digital series.
2018-2019 All-Star Merchandise Promotion
Social creative used to promote All-Star merchandise and Kyrie Irving's All-Star jersey.
Earned Edition Jersey Tease & Email Creative
Creative used to tease Boston Celtics Earned Edition uniform and promote the sales of the City Edition collection.
Playoff Merch Promotional Posts
Instagram Story posts used to push 2019 Playoff Merchandise sales.
2019-2020 Holiday Merchandise Push
Facebook/Twitter and Instagram Story graphics used to push 2019-2020 holiday sales.
2019-2020 Black/Green Friday Merchandise Push
Instagram Story, Facebook/Twitter and email graphics used to push 2019-2020 Black/Green Friday merchandise sales.
Celtics Road Trip presented by JetBlue
We worked with a series of photographers from away markets to create a series highlighting our away destinations. These destinations also happened to be places where JetBlue flies direct. We wanted to let these photos be the focal point, so we added a simple "stamp" to each.
